5 Technical SEO Tips for High Rankings and Sales in 2018

5 Technical SEO Tips for High Rankings and Sales in 2018

A technically perfect site is one of the reasons why some sites rank higher than others because Google, the biggest search engine uses your site’s technical elements to decide if you should rank highly or not. While some people think of SEO as a technically dead element in determining ranking, it isn’t. SEO is more than On-page and Off-page techniques, as the technical elements of SEO determine quality, ranking, and traffic to the site.

Companies like Diamond and Diamond lawyers spend a lot of money on digital marketing and SEO, and that is why the company is one of the biggest and well-known law firms. You can be the best too – you just need to identify the technical issues riddling your system and fix them. Some of the issues include:

  1. Indexing

Do you think that search engines index all the pages you need to be indexed on your website? You need to know the number of site pages you have indexed.  You can use sites like site:domain.com in your preferred search engine to check the number of indexed pages. You can also try the SEO crawler Website Auditor.

What should the analysis reveal? Essentially, you need to ensure that the number of indexed sites is proportional to all the number of pages on your site, excluding the sites you don’t want to be indexed.  You have a problem when the gap is bigger than expected – you have to review the disallowed pages on your site.

  1. Are your resources crawlable?

You do know that search engines crawl websites for content whenever a user inputs a keyword and the search engine only returns results of the pages with the relevant information, right?

For this, search engines check for sites’ crawlability and your content should be indexed to be accessible to the search engine’s bots. If you have a big number of disallowed pages, you may want to use a SEO crawler for information on all your blocked pages. The use of Robots.txt, though simple, only leads to restriction of pages from getting indexed.

You need to make all your pages crawlable – including JavaScript and CSS files. When files are closed from indexing, Google is unable to see those pages how you wanted them to look. Optimize your crawl budget for this.

  1. Create an XML Sitemap

Sitemaps are the technical elements which make it easy and possible for Google to find and to index those web pages. Therefore, you have to create an XML sitemap for your site. Google’s Google XML Sitemaps plugin makes the creation of sitemaps possible. Make sure to submit the sitemap for your website through Google Search Console to Google.

  1. Make your site mobile friendly

This is something we shouldn’t get into in 2018 but, here we are. Your site must be mobile friendly and highly responsive to prevent penalties from Google. Employ a tool like Google’s Mobile-Friendly Test to check if your website meets the criteria set by Google.

  1. Increase the website’s loading speeds

This one too? Unfortunately, yes! Slow websites don’t just annoy your visitors, but it also agitates Google. For that reason, Google penalizes websites that load slowly. You can boost your site’s loading speeds by optimizing site images, enable compression, enable browser caching, and reduce the server’s response time. You should also use a Content Delivery System (CDN) to increase the site’s speed.

Finally, you can reduce the number of site errors by running audits weekly and don’t forget to leverage the power of internal linking.

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