5 Website Design Tips to Draw More Traffic

5 Website Design Tips to Draw More Traffic

Getting more leads and increasing your sales begins with your website. The way it is designed will help draw more web visitors and keep them on the site longer, which gives you a better chance of converting those visitors into customers. Here are five tips for designing a website that generates interest from loyal and potential customers.

Create Nice Landing Pages

When visitors click a link to your website, the landing page should be attractive and designed in a way that makes information easy to find. Use nice images of the products or services the link refers to and add engaging content visitors will want to share. Any links posted pointing interested parties to information about your company’s products or services should always take them to an optimized landing page instead of the main homepage.

Test for Compatibility

No matter which browser a searcher is using, they should be able to access your website without any issues. After the site has been published, test its compatibility by trying to access it on different web browsers. If there are problems, contact the company doing your company’s website design in Los Angeles to report them so they can fix the site.

Use Minimal Flash

During the design phase, avoid having too much Flash content added to the site. It can slow down the website, leaving searchers frustrated because they have to wait to get onto it. In addition, not all Flash content is compatible with all search engines, so your company can lose business to its competitors if web visitors cannot access all of the site’s content.

Use Responsive Design

With more than half of all web visitors using mobile devices to search the internet for the products and services they want, your website needs to be able to accommodate everyone. The site should allow users on smartphones, desktops, tablets, or laptops to go onto the site and be able to read or click links for the information they want. Test out the site using your smartphone or work computer and contact the web designer if you find any problems.

Brand the Site

A website is a great way to build your company’s brand by including the logo on the landing pages, using the same colours as you do for the company and including an “About Us” page that shares the company’s history and what your company does. No matter which page a visitor is on, they should know immediately it is connected to your company. This will help increase recognition for your business and its products and services, generate more leads, and increase sales.

A good business website will also have a clean, attractive design and be easy to navigate so visitors can find the information or the products or services in which they are interested. If the design is cluttered or the site makes it difficult to get from one page to another, visitors will become quickly frustrated and leave the site. By using these tips, you can draw more traffic, including potential customers, to your website.

Categories: Web Service

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